A spatial reorganization led by Microsoft Israel management was an opportunity to revitalize their Herzliya offices. In a joint effort included the projects architects, Grynhaus Architects, Microsoft team and Kasher Visual Communication as the graphic consultants, a fresh new look has been suggested. A leading color was selected to identify each floor. A series of images were carefully selected and applied to the walls. The theme of course, supported Microsoft values and spirit.
Wayfinding System for the Tel Aviv Museum of Art
The Tel Aviv Museum of Art’s new addition is composed of subtly twisting geometric surfaces that connect the disparate angles between the galleries with the context of the museum.
The scope of Kasher Visual Communication’s work involved establishing a comprehensive orientation system for the building that included gallery identification signs, wall-mounted directional signs, and a donor recognition program.
Client: Tel Aviv Museum of Art
Architects: Scot Prescot Cohen
Local Architects: Amit Nemlich
Orientation System for Heichal Hatarbut, Tel Aviv
The Charles Bronfman Auditorium is an Israeli architectural icon, a symbol of modernist architecture of the 50`s. The building was designed by Arch. Dov Carmi and Arch. Zeev Rechter and was inaugurated on 1957. In the recent years, the building went through a major restoration process and was reopened in 2012
The graphic language followed the historical heritage of the building by using a typographical structure and types representing this era
Client: The Heichal Hatarbut Co. Inc
Architects: Kolker Kolker Epstein Architects
Typographic Consultation: Yehuda Hofshi
Wayfinding System for Assuta Hospital, Tel Aviv
Assuta Hospital is the biggest, most progressive, and leading hospital in Israel.
Kasher Visual Communication`s design scheme for the hospital involved the implementation of a comprehensive orientation system that included exterior ID signs, wall-mounted directional signs, and parking garage signage.
Client: Assuta Medical Centers
Architects: Zeidler Architects, Canada
Local Architects: MYS
Interior Design: Marcelo Brestovisky
Project Manager: M.Uclea Engineers
Ramat Hanadiv is a unique piece of nature located south of Zichron Yaakov,
dedicated to the memory of Baron Edmond de Rothschild.
The Book outlines Ramat Hanaiv`s vast activities in the fields of: Research, education, and the management of natural and cultural resources based on sustainable interactions between man, nature and the environment.
Client: Ramat Hanadiv
The Van Leer Jerusalem Institute
The Van Leer Jerusalem Institute is an established research institute, focusing on philosophy, society and culture. In August 2013, a new building has been erected on the Van Leer campus: the Polonsky Academy for Advanced Study in the Humanities and Social Sciences at the Van Leer Jerusalem Institute. The building was designed by Chyutin Architects who won an architectural competition in 2008
Client: The Van Leer Jerusalem Institute
Architects: Chyutin Architects
Environmental Graphics for Ackerstein Industries Headquarters Herzliyya
A joyful collaboration with Architect Karin Ackerstein led to an extensive environmental graphics and signage program for Ackerstein Industries Headquarters in Herzliyya. The bold images applied to the glass partitions and counters were based on the work of the photographer David Kasman, who documented the company various factories and plants
Client: Ackerstein Industries Inc
Architects: Karin Klier
Donor signs for Ben Gurion University
The Presidnt`s Pillars in Ben Gurion University in the Negev was designed by Landscape Architect Shlomo Aronson in the mid 90`s.
Keeping in mind the need for updating the donors names, cement boards coated with a thin layer of colored pigment were used. The graphics on the boards were laser engraved and filled with color. The typeface selected for this project was Gilsans, an elegant, classic type which seemed appropriate for donor signage.
Client: Ben Gurion University
Architect: Shlomo Aronson Landscape Architects
An outdoor exhibition in the Memorial Gardens, Ramat Hanadiv
The exhibition trail “Along the Baron’s Path” highlights the vast and varied accomplishments of Baron Edmond de Rothschild and those who have carried on his work in Israel.
The exhibition is comprised of aluminum panels in a variety of colors, upon which are printed texts and images. The images, markers, and texts are disassembled and reconstructed, layer upon layer, some of which obscure while others reveal. The reassemblage of these images forms a composite picture that offers the visitor a singular, vibrant glimpse of a unique piece of history
Curator: Dr. Nirit Shalev-Khalifa
Brand Update and Orientation System for Ramat Hanadiv Visitors Pavilion
In an effort to expose the public to the unique values and wide range of activities done in Ramat Hanadiv, Kasher Visual Communication provided the client with a multi-aspect program: from branding to a signage program and exhibitions. We created a visual language that would be both informative and visually appealing to visitors.
Information System for Check Point International Headquarters, Tel Aviv
Check Point Software Technologies Ltd. is one of the world`s leading companies in the field of information security. Kasher Visual Communication`s program for Checkpoint’s international headquarters involved establishing a comprehensive information system that included wall-mounted directional signs, floor maps, and wall graphics.
Client: Checkpoint software technologies
Orientation and Wayfinding System for the Peres Center for Peace, Jaffa
The new residence for the Peres Center for Peace, designed by world-renowned architect Massimiliano Fuxas, was established as a place that expresses the aspirations and dreams of the people of the Middle East and their hopes for peace. The unique building – composed of layers upon layers of concrete plates and glass panels – incorporates values of tradition and change.
The orientation and wayfinding system designed for the project aimed to add another layer to the architecture without overpower it in order to create an almost transparent presence, clear in message. Material used for the project included clear glass and natural aluminum, which complemented the exposed concrete of the building. The individual//transparent// lettering used on the glass surfaces affords unobstructed views of the building’s interiors.
Client: The Peres Center for Peace
Architect: Massimiliano Fuxas
Local Architect: Yoav Messer, Architects