Wayfinding system for a business and commercial complex in Herzliya
Beit Ampa is a business and commercial complex in Herzliya Pituach. It includes a tower block, office buildings, a commercial level, and an underground parking lot. Our mission was to renew the signage system in the complex, in order to improve the wayfinding experience of both visitors and local workers. The main effort was directed toward completely revamping the signage system in the underground parking lot, which was not uniform and contained confusing information. The design solution was based on clear identification of the various entrances to each building, using color and typography to differentiate among them.