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Wayfinding system for a mix-used project in Tel Aviv

The MIDTOWN project is an urban complex, located in central Tel Aviv and combines residential and office towers, shops, cafes and restaurants. MIDTOWN Towers, 50 stories high, with a height of 197m (offices) and 183m (residential). The project was done in collaboration with the Lead Ogilv branding company.

Client‭: ‬Canada-Israel
Architecture‭: Moshe Tzur Architects
Landscape Architecture‭: ‬TeMA, Urban landscape Design
Designer in charge: Yanir Barazani
Photos‭: ‬Shai Epstein

Wayfinding Programs Placemaking
Retail/Commercial Parking Facilities


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